Privacy Policy

1. Information We Collect

We may collect personal information from you in various ways, including when you:

• Visit or interact with the Site (e.g. view pages, browse, etc.).

• Sign up for newsletters, mailing lists, or email updates.

• Make purchases or enroll in programs.

• Fill out contact or inquiry forms.

• Use other features, services, or applications on the Site.

Types of information we may collect include:

• Personal Identifiable Information: name, email address, phone number, mailing address, etc.

• Payment information: billing address, payment method (credit card, etc.), as needed for transactions.

• Health and Genetic Information: any data you provide in connection with wellness programs, genetic insights, testing, etc.

• Usage Data: information about how you use the Site (e.g. IP address, browser type, referring/exit pages, operating system, time/date stamps, clickstream data).

• Cookies and Tracking Technologies: cookies, web beacons, pixels, etc., to collect information about Site usage and to improve our services.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Site.

• Process your transactions and manage your purchases, registrations, or program enrollments.

• Communicate with you (e.g. respond to inquiries, send updates, newsletters, promotions).

• Personalize content, programs, or recommendations.

• Improve our website, products, services, and customer experience.

• Monitor and analyze usage and trends to better understand how our Site is used.

• Ensure security and protect against unauthorized access or damage.

• Comply with legal obligations and enforce our agreements.

3. Sharing Your Information

We may share your information in limited circumstances, including:

• With third-party service providers who assist us in operating the Site, conducting business, or servicing you (e.g. payment processors, email service providers, analytics providers).

• With affiliates or business partners, if needed to provide you programs or services you’ve requested.

• When required by law, court order, or governmental request.

• To protect rights, property, or safety of us, our users, or others.

• With your consent or as otherwise disclosed at the time of collection.

4. Storage and Security

• We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These may include secure servers, encryption, and access controls.

• Data is retained only as long as necessary for the purposes stated in this policy, unless a longer retention period is required or permitted by law.

5. Cookies and Tracking Technologies

• We may use cookies and similar technologies to collect information about your interaction with our Site.

• You can usually configure your browser to refuse cookies or alert you when cookies are being sent. However, some parts of the Site may not function properly without cookies.

6. Your Rights

Depending on your location, you may have rights such as:

• The right to access your personal information.

• The right to correct or update your information.

• The right to delete your information.

• The right to restrict or object to certain processing.

• The right to withdraw consent where we rely on consent.

• The right to data portability.

To exercise any of these rights, please contact us at the contact information provided below.

7. Children’s Privacy

• Our Site is not intended for children under [13 / 16] (choose appropriate age depending on jurisdiction).

• We do not knowingly collect personally identifiable information from children under that age. If we become aware we have collected such information without parental consent, we take steps to delete it.

8. International Visitors

• If you are visiting the Site from outside the United States, you should be aware that your information may be transferred to, stored, and processed in the United States or other jurisdictions where our servers are located, and these jurisdictions may have different privacy laws from your home country.

• By using the Site, you consent to such transfers.

9. Changes to This Privacy Policy

• We may update this Privacy Policy from time to time. If we make material changes, we will provide notice on the Site or via email before the changes become effective.

• We’ll indicate at the top of this policy the Effective Date.